Today on BEXSONN.com we are taking a look back at one of our favourite Rolex posts from over a years ago. It is perhaps hard to admit but we found it quite hard to decide where to begin for such a conflicted watch. Iconic, yet forgotten in this day and age. I am writing this article in an attempt to revive and pay my respects, to what is in my opinion, Rolex’s most underrated watch. Since its launch in Basel in 1956, the Day-Date’s fundamental design language has not changed. With the day displayed at 12 o’clock and the date at 3 o’clock, it was the first watch to ever display the day in full yet despite this, it was not so much the technicality of the watch that propelled it to legendary status, but how it was marketed. When it was released, Rolex decided that this would be the flagship of the brand, strictly to be made only in precious metals and priced above and beyond their ‘pedestrian’ sport tool watches.