You know when you come across a text filled Instagram story that you somehow feel compelled to read, this happened to me recently. Not too long ago I recently crossed paths with a rather interesting gentleman, who happens to be a watch collector and somewhat of a philosopher (which I only found out more recently). Moreover, this gentleman also has a stunning array of watches in his collection not to mention a thought-provoking website that blends watches and philosophy together. On IG you may well know him as @kingflum also known as F.
In one of his most recent post, F talks about how rational and yet how irrational we can become about items that we not only own but also hope to own in the future and how this unusual behaviour impacts our decision making. Read the full post here.